People are trying to determine if your product or service is best. Why make them guess?
Incisive competitive positioning and compelling messages are critical to market success. Take control of your competitive environment. Give customers what they want — help in making a buying decision. If you don’t, your competitors will.
KCA starts client engagements with our Messaging Whiteboard workshop. The process is simple, pragmatic and proven.
In an intense 4-hour working session with your executive team, we shape a sustainable and compelling position that reflects core customer needs and highlights how/why your product is different and superior to your competitors’. We also identify important hurdles and opportunities that can impact your market performance and business success.
Then we craft a detailed Key Message Platform that informs all your b2b and b2c marketing programs and materials. It’s by consistently repeating these messages that your company earns your desired competitive position.
one 4-hour session, one market, one product.
Deliverables: Competitive Positioning, Key Message Platform, Recommended Key Marketing Programs & Materials
two 4-hour sessions + one 2-hour online meeting, up to 2 markets, up to 3 products
Deliverables: Competitive Positioning Matrix, Up to 3 Key Message Platforms, Recommended Key Marketing Programs & Materials for each product