The study of something — regardless of purpose — must be objective and have integrity and independence from its sponsor.
Making decisions often requires input from solid market, industry and product intelligence. Original research also can provide input on hot topics for creating high-value marketing and PR content like blog posts, data snippets, by-lined articles, presentations, and more.
While we’re not a 100% dedicated research firm, our data collection and analysis are highly regarded. That’s because we’re committed to independence and objectivity and to avoiding conflicts of interest when is comes to research agendas, analyses and opinions.
We adhere to high ethical standards and conduct our research in a manner that’s fair, honest and lawful.
Our approach is to fit the field data collection methodology to the project, whether it’s using primary, secondary or empirical research to achieve the project’s objective. We conduct validation and “sanity checks” during the entire process, in case adjustments might need to be made to research hypotheses and/or methods.
Our research team has delivered a variety of custom independent research projects:
Market research sponsored by dozens of clients, including Microsoft
Industry research sponsored by several clients, including Hyperion Research (IDC’s high performance computing division)
Business process studies and recommendations