With website analytics tools, we can now measure virtually anything and everything that happens on your website. There’s a huge need to sort out which metrics really matter, and more importantly, to understand not merely what’s happening, but why it’s happening, and what to do to about it.

We stay on top of your website performance. Every month we examine the traffic and make adjustments to keep it competitive for search engine optimization and high in visitor engagement and visitor quality. This is what ensures the site remains the most effective lead generation and sales tool possible.

We’re astute enough to know that while companies want overall website traffic to increase, there are times when a drop in traffic is a good thing. If site visits are driven by ineffective digital and content marketing programs (i.e., traffic, not leads), then by dumping the program with its unproductive or mis-targeted traffic, you save money. Money that can be used to increase PPC advertising budgets and/or redirected to other valuable programs or efforts.