Developing marketing content is the hardest thing to get right.
The ultimate goal is to create something that moves someone to act—whether it’s a prospect, customer, journalist, influencer, investor or someone else. But only if you understand how to communicate to an audience can you create content that’s compelling — to them. This is a special talent of ours. We know content and messaging. And how to get someone’s attention.
BUT, please understand one thing: the cost of generating original content really adds up. But also knows that it really pays off when it’s leveraged. Which is something we do for you. Because we can.
Leverage
A really good content strategy is one that takes content generated for one marketing channel (e.g. email campaigns) and repurposes it for multiple channels (e.g. social media, PR, etc.). It also plans for distribution in multiple formats (e.g. videos, brochures, trade show signage, etc.). This maximizes the message impact of a piece of content and greatly improves the ROI of your content investments.
What sorts of content can you expect to get from us? Lots.
- Website/Microsites
- Articles
- Blogs
- Video Scripts
- Advertising Content/Scripts
- Social Media
- Promotional eBlasts
- Email Campaigns
- Use Cases
- Customer Stories
- Video Testimonials
- eNewsletters
- Research Reports
- White Papers
- Speaking Presentations
- eBooks
- Webcasts/Webinars
- So much more!