We’re obsessed with new customer acquisition. But there’s also a lot of opportunities to sell to existing customers and distribution partners, too. And those sales are likely more profitable.
Let’s go get new business using digital tactics like SEO, search marketing, digital display and more. Also recognize that not all sales start and/or end online. We'll utilize lead generation tactics that most b2b agencies simply don’t offer like telemarketing and trade shows as well as enhancing distribution networks and creating customer satisfaction and loyalty programs.
Generate, Nurture, Close
The selling concept is simple—get ‘em interested, keep ‘em interested and get ‘em to buy. The trick is getting qualified leads that aren’t low-intent prospects. They’re ready to talk and maybe ready to buy.
Sales happen when you make buyers happy and also when you keep them happy.
For new customer prospects, give them reasons to choose you. Understand what they think is the problem and let them know why you can solve it best. That will make them happy.
Unless you’re a start-up, you’re sitting on a natural source of net-new revenue from your customers and partner network. Pay attention to them. Using account-based marketing tactics, offer add-on products, services and support for up-selling and cross-selling opportunities. Ask for referrals. Take their temperature occasionally. And always remind them how much you appreciate the relationship and their business. That will keep them happy
Zero-in-fast on the key messages that attract buyers with our Messaging Whiteboards >
Create a feedback loop between sales and marketing to optimize revenue generation opportunities.
Our goal is to deliver more than just a cold name. It’s to generate a qualified pipeline of people for your sales team that represents genuine opportunities for revenue.
Inbound Tactics
- SEO
- Search marketing
- Content marketing
- Advertising (online and offline)
Outbound Tactics
- Telemarketing
- Direct Mail
- Email marketing
- Trade-shows
Home bound Tactics
- Database marketing
- Satisfaction marketing
- Loyalty/referral marketing
- Partner marketing support
Get ‘em hooked
We’re one of very few b2b lead generation agencies that have a broad view of revenue generation. Our demand generation efforts are built on a view that identifies and builds upon all your possible revenue opportunities.
Whether you’re an early-stage or small-to-midsized operation, money is limited yet growth is important. That makes us careful to craft, execute and measure results for our work. By monitoring and measuring results and using a feedback loop with sales, we can keep ‘Get More Business’ programs focused and deliver the goods at a cost-per-lead that works for your business.