b2b marketing agency

Build Credibility

Leverage Your Reputation

T he goal of b2b public relations is to build awareness and to create brand preference by persuading people to adopt and maintain a certain view about your company and its products and services. It’s also a very useful component in web presence optimization. But it’s not lead generation.

Your PR team is adept at building relationships with both traditional and social journalists, analysts and other decision-influencers. This approach is the best guarantor of gaining the consistent, positive publicity that benefits your company most.

Why choose KCA?

We create and execute any level of b2b PR program to complement and enhance your business objectives—from supportive industry analyst research to broadly circulated feature articles, product reviews and web buzz. In fact, our seasoned PR professionals were pioneers in combining traditional PR with search and social journalism for a modern holistic approach to PR strategy and execution.

We start all of our engagements with a Messaging Whiteboard, which zeros-in fast on your unique competitive position, which drives your key message platform. These workshops also identify the core elements of your PR strategy and are the basis for a solid plan that reflects your goals.

We keenly understand the role PR plays in an overall marketing strategy. And we also know it serves a more tactical role in sales enablement. If your product and services are recognized by potential customers, then your sales team isn’t slowed down by questions like “Who are you, again?”

Our PR capabilities reflect our traditional and web-savvy b2b PR expertise:

  • Competitive Positioning and Messaging Development
  • Strategic PR Planning
  • Media Relations and Publicity
  • Social PR
  • Search Engine Optimization
  • Content Strategy and Creation
  • Product Launches

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