People are trying to determine if your product or service is best. Why make them guess?
Incisive competitive positioning and compelling messages are critical to market success. Take control of your competitive environment. Give customers what they want — help in making a buying decision. If you don’t, your competitors will.
KCA starts client engagements with our Messaging Whiteboard workshop. The process is simple, pragmatic and proven.
In an intense 4-hour working session with your executive team, we shape a sustainable and compelling position that reflects core customer needs and highlights how/why your product is different and superior to your competitors’. We also identify important hurdles and opportunities that can impact your market performance and business success.
Then we craft a detailed Key Message Platform that informs all your marketing programs and materials. It’s by consistently repeating these messages that your company earns your desired competitive position.
There are many reasons you want to get it right when it comes to competitive positioning and key marketing messages.
Increase brand awareness and brand preference
Gain more market share
Get a competitive advantage
Improve website visitor engagement and visitor quality
Attract more qualified leads and close deals faster
Messaging Whiteboard
one 4-hour session, one market, one product.
Deliverables: Competitive Positioning, Key Message Platform, Recommended Key Marketing Programs & Materials
Price: $3500
Strategy Whiteboard
two 4-hour sessions + one 2-hour online meeting, up to 2 markets, up to 3 products
Deliverables: Competitive Positioning Matrix, Up to 3 Key Message Platforms, Recommended Key Marketing Programs & Materials for each product