They Want to Buy
Tell Them Why
I ncisive competitive positioning and compelling messages are critical to market success. Unfortunately, most companies don’t clearly articulate why they are better than their competitors, which is precisely what customers are trying to determine. Why make them guess?
Take control of your competitive environment. Give customers what they want—help in making a buying decision. If you don’t, your competitors will.
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KCA starts client engagements with a Messaging Whiteboard workshop. The process is simple, pragmatic, and proven. In an intense 4-hour working session with your executive team, we shape a sustainable and compelling position that reflects core customer needs and highlights how/why your product is different/superior to that of your competitors. In the process, we identify important hurdles and opportunities that can impact your market performance and business success.
At the end of the process, not only do you have solid competitive positioning, we also deliver a Key Message Platform that serves as the foundation for communicating a consistent set of messages in all your traditional and b2b web marketing programs and materials. It’s by consistently repeating these messages that your company earns your desired competitive position.
There are many reasons you want to get it right when it comes to competitive positioning and key marketing messages:
- Increase brand awareness and brand preference
- Increase market share
- Get a competitive advantage
- Increase website visitor engagement and visitor quality
- Attract more qualified leads and close deals faster
Messaging Whiteboard—one 4-hour session, one market, one product
Strategy Whiteboard—two 4-hour + one 2-hour sessions, up to 2 markets, up to 3 products