b2b marketing agency

Give Media Real Value

Get Back Coverage

I t’s the story, stupid. Media—journalists, bloggers, news organizations—are always looking for solid news, unusual stories, useful products or services, and customer experiences. The trick is, provide them with just that. It’s as simple as figuring out what you would want read about or watch in a video. Blatant sales pitches wouldn’t rank high on your list, and they don’t rank high on theirs either.

Media relations is really the workhorse tactic of b2b public relations. PR consultants are pros at finding the story angle and pitching it. They know how to discern what’s newsworthy and/or compelling, package it so it stands out, and then distribute it to those who matter most. But they don’t stop there. They engage.

Why choose KCA?

As your public relations agency of record, we leverage our established relationships as well build new ones on your behalf. We always follow up with your high-priority media, using a press release, editorial calendar opportunity or recent blog post published by a target influencer as a reason to connect and dig around to get you coverage. We do what it takes to keep your company and its products and services top-of-mind.

Our media relations services are comprehensive:

  • Cross-platform Media Relations Strategies
  • Media Kits—Media Q&As, executive bios, white papers, concept briefs
  • Media Coaching
  • Media Briefings
  • Media Lists
  • Editorial Calendars
  • News Release Strategies
  • Content Strategy and Creation — news releases, bylined articles, customer stories, advertorials, blog posts, award submissions and more
  • Product Reviews
  • Speaker Engagements and Topic Abstracts
  • Industry Membership Opportunities
  • Social Engagement
  • Publicity Pitches
  • Media Mentions Monitoring and Reporting
  • Tradeshow/Event Support

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